Services > Online Marketing > Pay Per Click

PPC advertising is different than "traditional" online advertising, where advertisers pay according to how many times their ad is displayed. With Pay Per Click Adverting, an ad can be displayed many times, but the advertiser pays nothing unless a Web searcher actually clicks on the ad. PPC Advertising can produce highly targeted traffic -- the most sought-after and valuable entity on the Web.

Call it the evolution of the "traditional" search engine. Pay Per Click Search Engines allow advertisers to sign up and bid on specific keywords -- keywords that are relevant to the particular products and/or services available on their Web site. Advertisers bid for priority location in the search results of these relevent keywords. The order in which listings for a particular keyword are displayed is determined by the amount of these bids.

Depending on the demand for a specific keyword, the CPC for that keyword can be as little as $0.01 or as much as a few dollars. When a Web searcher types in that keyword, that advertiser's listing will be ranked according to the amount bidded, compared with all other bids on that keyword. But regardless of how many times the listing appears, that advertiser only pays when a searcher actually clicks on their listing and visits their Web site.

We can setup your account and manage your monthly budget for you, or if you want to do it yourself... Yahoo (formerly Overture) and Google both offer Pay Per Click services. Click on the links below to get started:

List Your Site with Yahoo! Sponsored Search and appear on the top of search results of leading sites like Yahoo!, MSN, AltaVista and CNN.com. Sign up and get a $25 credit.